MLI Countries: Telling their Stories

MLI views ministries as places to seek out, not avoid, and it has set about to transform the way that ministries of health communicate their work and tell their stories to key audiences as the stewards of health care for their countries. There is value in ministry leaders telling local and global audiences about their successes and challenges. Media is a vehicle for reaching local audiences to communicate about the importance of accessing health services and generating support for new or emerging policy changes. By “opening a window” into the workings of ministries of health, these stories about their priorities, successes, and challenges can make a compelling case for increased donor support to advance policy reform and implementation.